Araabmuzik from alec sutherland on Vimeo.

“In December of 2010 Burn Energy Drink (A Coca-Cola Brand) put out a call for treatment submissions for a series of web films they were commissioning. Having recently worked with the young producer/MPC (Music Production Center) savant Araabmuzik, Director Alec Sutherland was inspired to create an installation that could be a real time, visual articulation of Araab’s actions on the MPC. The treatment for this idea was submitted and selected by Burn.

With a modest amount of money, Alec and his crew set forth to build a light setup that would converse instantly with Araab’s MPC. After a week of troubleshooting an array of computer software, DMX controllers, Midi converters, dimmer pads, electrical latency, power conversions, finally a pad on the MPC was pushed simultaneously lighting a single LED strip. 16 LED lights were custom wired and fabricated.

The shoot lasted two-days: the first spent documenting Araab in everyday situations accompanied by audio excerpts from a candid interview. The second was spent at Broadway Stages in Greenpoint Brooklyn, building the light setup and finally, recording Araab’s performance.

What you see of the performance is about three and half minutes of excerpts, taken from a nine minute set. Each set was shot on 4 cameras to enable a live, real time edit of Araab’s performance. The 16 lights are triggered exclusively by Araab’s actions on the MPC, the result being a precise visual translation of the music he’s creating.

This film has been completed for months but we were unable to release it do to Burn’s brand repositioning. Recently, they gave us a choice: release the film now on your own, or wait until August when Burn/Coca-Cola will put their corporate weight behind it. We have decided to release it now because we would like people to see it as something other than an advertisement. Thank you and we hope you enjoy.”

www.youtube.com/watch?v=7YDpAcMMVsU

40 minutes of the Wu-Tang Clan (minus Raekwon, add Street Life) performing for about 200,000 people in England. “This contains strong language.” Thanks, BBC!

check it out.

www.youtube.com/watch?v=MlyACqc0FWs

Damn, Big Sant went in.

www.youtube.com/watch?v=m2NJ_b2RUcI

www.youtube.com/watch?v=sWMOEVdXR2o

[sarcasm] Who would ever confuse Odd Future as “horrorcore”? I mean, watch the video. [/sarcasm]

The Fader says:
In a time when anyone who has ever brushed shoulders with or bummed a stick of gum off any Odd Future member is suddenly slanging Youtubes and signing deals, occasional collaborator Vince Staples, he of the now infamous you’re Fantasia and the body bag’s a fucking book kicker on Earl Sweatshirt’s “epaR,” has remained oddly enigmatic. With a title that induces simultaneous ROFLs and facepalms, “Martin Ruger King” is the rare Vince solo track, a good kid gone bad slow burner cut to a beat from fellow LAlien (and Tumblr favorite) Michael Ozowuru.
Vince is currently preparing a full length with OF’s unsung third production arm the Super 3. He also once described himself as “a young Suga Free” on Twitter, which is one of the best possible ways for a rapper to describe himself. Perhaps second only to “the actual, old Suga Free.”